In recent years, with the rapid rise of the network, and now the young online shopping has become their main consumer channel, after hearing countless 80,90 talking do not know where to go shopping, what can be bought online, the price is also fair, this Species homes consumption patterns are gradually eroding the physical stores. Change the pass, the same will be eliminated fast pace of Internet era, in such a background, water purifiers how companies can seize the initiative in the fierce industry.
Carding online shopping and traditional shopping channels
Taobao and other well-known online shopping platform, you will find cheaper prices than the market almost all products on the terminal. Cheap magnitude of at least 10-20%, and even more aggressively cut more than half. For the love of bargain female consumers, price is one of their most popular online shopping incentives. However, price differences, but also to maintain the unity and stability of the entire enterprise sales channel system has brought many problems. "Price depression" appear, will inevitably lead to consumers flock to online shopping like water, the product is bound to disrupt the price system, thus affecting the normal maintenance of the various channels and collaborative growth.
How can both play a low-cost water purification products online shopping channels, low price advantage, but also to maintain price stability and harmony throughout the channel system it?
First, companies may wish to provide personalized online shopping for products and services. Such products have a price advantage, as the price may be lower than the end of similar products, but can not buy in the terminal, only the exclusive online sales, water purification product differentiation settings between channels and avoid product from the root of the natural Prices conflict.
Second, companies use the Internet to provide personalized value-added services. Companies can also strictly control product prices online and offline channels, to be consistent. However, the net purchase water purification products can enjoy value-added services, such as providing free home delivery service, gifts and so on. Even though the net purchase products without a clear price advantage, but also to take advantage of services, while active online and offline markets.
Create efficient mode of O2O
Industry insiders believe: O2O model of e-commerce is not just as simple, O2O model emphasizes the convenience of localization services and networks together, promote coordinated development of online and offline, in order to achieve full coverage of traditional business channels. Purifier companies do O2O, the first three levels of data to achieve unity, First, to achieve unity of all store data, the second is to achieve online and offline data unification, data stores and the third is to achieve a unified brand merchants. For water purifier enterprises, build O2O model is a comprehensive system of engineering, eventually will greatly enhance the comprehensive competitiveness of enterprises.
Maintain a balanced development of the various channels
Enterprises by adjusting the different channels of sales policy, to ensure that the interests of the major channels broadly balanced. Various cost savings due to network traditional channels and the terminal, reducing the integrated marketing costs, thus driving down the price of online shopping. Since online shopping channels can not be avoided, companies should be positive and effective way to deal with conflicts between various channels, as far as possible to achieve the balance of interests. Enterprises can even specify special network channels exclusively responsible for online sales, the development is different from the traditional channels of distribution policy so that roughly the same network channels and traditional channels profit level, and to crack down on market disruption by changing products and other behavior, maintain the stability of the balanced development of the various channels.
High quality service is the key
With the rapid development of the Internet, water purification products on the market price will become more transparent, and more direct contact with the consumer brand businesses, the entire distribution system rendered more flat, online shopping is also a growing number of consumers Main recognition and selection. However, O2O mode service water purifier made more stringent requirements in the development of water purifier business line also need to pay more attention to the line services, such as setting up community service points, to provide consumers with more quality and convenient service, so consumers can buy peace of mind, peace of mind.
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Water purifiers online shopping into a "wind" brand water purifier enterprises should be a rational response
Date： 2016-01-06 浏览：2951 From：www.szangel.com
