With the improvement of people's living standards more and more attention to healthy drinking water, the state attaches great importance to healthy water issues, prompting the water purification industry in this environment has been rapid development, further expansion of market demand, water purifier It has become the mainstream home appliance industry. However, the water purifier business in order to obtain long-term development, we must actively deployed, for the development of enterprises laid a solid foundation.
Market demand has great potential
Current prospects water purifier market is still optimistic. With giant parties (such as home appliances business, solar energy companies) continue to "diving", the impact of water industry is increasing, and people on the surface of the water purifier has been expanding awareness, awareness has increased, as the water filter into the market to establish a solid foundation; the introduction of the national "Water Ten" policy, consumption potential of rural market can not be underestimated; there on campus drinking water supply and the government are able to further develop the market.
Meanwhile, China's economic growth has also brought enhance spending power: China's economy is still maintained in growth rate of about 7%, compared to European and American countries in terms of growth rate of about 1 percent, this rate of growth is still amazing. It is predicted that the next 15--20 years, the number of China's middle class will increase three times, which some people will represent China has the potential consumer groups future, while the demand for water purifiers will grow.
Water purifier enterprises to actively prepare
With the continuous development of the times, the future demand in the consumer market just needs basic needs, emphasis on practicality, emphasizing cost-effective; and improve the type of demand is more to strengthen the brand, design, material, and environmental protection. Those for water purification business, not without inspiration. From future consumer trends, product upgrading and optimization services, to make it more competitive.
In the future consumer market, water purification companies should first focus on brand building, increase publicity and terminal investment; second is the core of corporate marketing strategy after shifting gradually from the focus of corporate marketing investment shop, displacement to Terminal profitability, displacement to the consumer's awareness and reputation up; the third is the emphasis on the Internet; fourth is to strengthen cooperation and expand new channels; the fifth is to strengthen research and development capabilities. Despite the larger environment, water purifier enterprise market maintained rapid growth momentum, but still need to get down to practice their own "internal strength", so as not to get lost in the vagaries of the market.
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Market demand huge water purifier business practice their own internal strength
Date： 2016-01-06 浏览：2693 From：www.szangel.com
