Water purification agents franchisee is the best partner for manufacturers, sales of water purifiers plays a vital role in physical stores occupy the dominant position in the water purifier sales, but this part is mainly manufacturers through investment, Last sold through agents franchisee, ie water purification agents franchisee terminal sales good will directly affect the water purifier manufacturer's development and progress. So manufacturers how meticulous "care" good proxy franchisee, so that mutual benefit and achieve win-win it?
In this situation, some water purifier manufacturers began impetuous, blind pursuit of the investment amount, but carried out the latter part of the work is not perfect investment, and eventually disarray, counterproductive. Experts believe: water purifier manufacturers want to expand investment channels, to achieve the desired investment results, the need to improve their literacy.
The first sincere
In a market driven by competitive pressures, some brands anxious, overly exaggerated when their ability to attract foreign investment, speaks hype, to attract dealers after signing late but not given the appropriate support. In this case, dealers operating them more difficult, and the manufacturers feel resentment, will follow-up cooperation to produce harmful effects.
Second correct understanding cooperation
Water purifier manufacturers in the investment process, the introduction of investment incentives and support policies to attract water purifier Agent franchisee important weapon. In fact, in this process, not only in the choice of manufacturers has extensive experience in marketing agency franchisees, agents franchisee is also in the choice of brand awareness and influence of water purification products, which is actually part of a mutual option.
But regardless of the outcome, that the Agent makers in cooperation with water purifier manufacturers before, both sides must reach a high degree of unity in terms of ideology, it signed a cooperation agreement will be subject to the two sides discussed the final approval, and the latter part of both sides must fulfill treaty responsibility, codes of conduct, so as to avoid all kinds of contradictions and disputes Cooperation, as far as possible before the agent for free agent franchisees to the headquarters site visits to companies to have a better understanding of the product.
The third support and win-win
Water purifier manufacturers and agents franchisees after entered into a collaboration, both sides should the spirit of win-win business philosophy, to achieve sales growth. A terminal store sales do good, to do service is not in place, and agents franchisees outside has a close relationship, and manufacturers are also inextricably linked, water purifier manufacturers headquarters during the investment planning When are often required careful co-ordination, comprehensive layout.
Fourth consistent quality
The product is the hub, is the cornerstone of the investment plans do another perfect, if not the product quality as support, everything will come to naught. If the product quality problems, it is a small complaint, the impact of orders; big is the case, and even make manufacturers into a crisis of confidence. Therefore, manufacturers in the brains seek remedy for the investment, must not ignore the product quality and product safety of the control, supervision and incentive system associated personnel to be strict, the intensity should be large, adhere to both hands grasp with both hands To hard, to ensure the quality of work are implemented.
The fifth sound service system
Do water purifier most important is to have a sound service system, if the agency does not sound service system, dealers will not only be plagued by a variety of after-sale problems, some water purification agents franchisee considered resistant water purifier supplies, so that the water purifier is a one-time sale of products, which dedicated in the sales, service and maintenance work late but lightly. In fact, this is not only one-sided is wrong behavior awareness. Because water is a new product, but the price is relatively high, consumers will buy more careful, cautious and buy it. Ordinary consumers will certainly consult the comments already purchased before buying acquaintances, this time to do service exactly how it obvious.
So manufacturers of water purification agents franchisee service system some knowledge universal precautions and service is very important.
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Water purification agents franchisees need meticulous "care" good
Date： 2016-01-06 浏览：3187 From：
